Differ is a media and strategic-intel company for founders and brand leaders who want to scale unmistakable, profitable brands - using shows (coming soon), breakdowns, and a living library of market insight to turn what other companies are doing right now into decisions that move your own.
Differ's goal is to deliver insights and tools through entertaining media, frameworks, and tools - designed to help you make 1-2 decisions a year that change your financial and creative trajectory.
We're anti-hustle porn, pretentious, jargon-ridden, unactionable theory.
Just clear thinking, told like a regular human, about what's actually working and why, at the intersection of soul and strategy.
Over a decade of working with brands worth $35b+ across entertainment, tech, and consumer goods. The frameworks come from real client work, in the trenches thinking and doing - not recycled takes.
The best ideas often come from outside your field, from people who have been there done that, or from history. We pull from music, film, tech, hospitality, fashion - wherever the sharpest strategy is happening.
We're redefining what business media can feel like. If it's not engaging enough to finish, the strategy doesn't matter.
Every breakdown, framework, and interview is designed to give you something you can use this week - not just something to think about.
Amanda spent 15 years playing tennis - finding patterns and openings to win matches. Then the next 13 years using those same skills to find the patterns behind what makes businesses break through and last - across industries, across cultures, across price points.
She's earned something rare: the trust of people who don't trust easily.
Her edge is in her range- observing, analyzing, translating, and designing nuanced insight for clients like RUSS, Bowen Yang, FIFA, Coca-Cola, The Sculpt Society, TYB, Viacom, and many more.
Artists seek her out to think like founders. Founders seek her out to build like artists.
Differ represents the natural evolution of this work: making that unblocking accessible to founders and creators around the world who are building their life's work.
Differ complements rather than replaces Amanda's advisory work. While she continues working with select clients, Differ adds a vital dimension: strategic clarity for more people ready to use it.
![[team] image of individual team member (for a real estate tech)](https://cdn.prod.website-files.com/69374867e1bfda0cf7fb747b/6938ca16a3f51591e57db7e0_image%201.png)
Revenue/capital unlocked for brands
Social followers built in ~9months
Impressions on
work she’s led
Almost daily breakdowns on what’s winning and why.
👉 To see your live feed, please publish your site and check the published page.
Year-round strategic education with the Differ Membership.
Consultations, workshops, & ongoing advisory for founders.